3A Business Consulting

Sales, Marketing & Channel Enablers

About us


3A Business Consulting (3ABC) was founded in the year 2011 with an aspiration to help and scale businesses by building their sales and channel capability. We enable our clients with best practices by making them self-sufficient to run and scale business. As part of this engagement we offer various Services based on the client needs and there by accelerate organizations growth plans with a good marketing strategy. We just do not plan a strategy we are also responsible for our clients revenue aspirations and goals. We are an organization with a team of professionals having hands on sales experience and have worked at leadership levels for large MNC's.

Krishna Murthy
Co-Founder
Email: gk@3abc.in
Mobile: +91-9176632573
Linkedin
Raj Reddy
Co-Founder
Email: rajreddy@3abc.in
Mobile: +91-9884016073
Linkedin

Our Services


Sales Excellence

Sales Excellence is all about your process, people and tools working together for achieving perfect forecasted sales goals. We bring in a Complete Sales Process definition & improvement of the existing processes; enable clarity with CRM which can help measure performance in terms of top line, bottom line, profit margins and many more. Talk to us to enable complete revenue forecast and get control on business.

Lead Generation

Lead generation is a key enabler for an organizations sales engine. From reaching out to customers and starting to see inbound enquiries coming is a journey. We help to setup and enable Lead generation with Digital marketing, Inside Sales, Referral Partners and other methods to increase MQP's (Market Qualified Prospects). We can build leads for you or alternatively build a self-running engine internally for identifying the right prospects.

Sales Enablement

A fully enabled sales team is the key to any organizations success. As part of the Sales Enablement program we enable organizations to plan their Sales Strategy and draw a blueprint as a first step. Going by the plan we setup people, process and tools required for a sales engine. We also monitor and mentor the team to drive the sales goals. We do a BOT (Build - Operate - Transfer) the Sales engine, which can start running without us.

Channel Enablement

Channel strategy can be a major factor to organizations expansion into new geo's. Products or productised services can take this route of channel (or) franchise (or) partner model. This model is adopted by a lot of global organizations by building a great network of partners globally. We enable organizations to define and run the channel engine. We define and plan the channel strategy, setup it up, on board the partners and achieve revenue through this model.

Sales Advisory

Sales & Marketing advisory services are focused on Start-up and SMB customers. We provide planning and advisory services as a part of this program. We extend this program into monitoring and review based on the needs. This gives organizations which are technically sound a direction on forward looking and scaling the growth of the organization by giving a focus on sales.

Collateral & Content

We bring expertise in planning and preparation of both Sales and Marketing collateral & content. Marketing collateral includes brochures, fact sheets, presentation and many more. The most important things are the sales collateral's like battle cards, cheat sheets which helps the sales teams to face customers confidently and win.

Sales Training

Sales Training is only the way to bring in expertise and skills to empower and improve performance of your field teams. Our experienced sales leaders will bring in the sales methodology content and practical expertise to the table, to train your teams. Our trainers will help in applying the methodology in practical scenarios.

Resource Outsourcing

Having aggressive business goals for the year, you are sometimes in a dilemma on where to start. Kick starting on Sales is the key. Do not wait to get resources recruited; we will bring in best trained and experienced resources to run for sales in the interim period. We have resources to outsource on a contract basis to bootstrap your sales engine.

Sales Excellence

We define the sales process and ensure scientific evaluation to sales execution. With clear understanding of existing challenges and aspirations of organizations we bring in recommendations to the sales org structure and KRA's. We assist with goal definitions, CRM deployment, fine-tuning lapses in lead generation, opportunity qualification, demonstrations, proposal submissions and negotiations to ensure deal closure selling value to customer. People buy from people, so the experience and feel we give the customer will make or break the deal.

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Lead Generation

We enable in house lead generation capability. We setup for Inside Sales (or) Tele Calling teams, Referral Partner Network, setup and enable Digital Marketing teams focussed on lead generation through Email Marketing, SEO/SEM, and Social Media. Content is key to ensure Digital Presence, we provide guidance and best practices on the requirements towards Sales Collaterals like brochures, factsheets, compete guides, presentation decks etc. Enabling organization to be active in blogs and other online communities enables visibility and can lead to good prospecting.

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Sales Enablement

We enable organizations to plan their Sales Strategy based on their strengths, their vision and prevailing market opportunities. The Sales Strategy is prepared in a workshop with all the relevant stake holders. The Sales Strategy consists of complete Sales Process, Sales Methodology & Approach, Lead Generation and Evangelism Options Team Composition, Targets, KRA's based on targeted products (or) services and geographies, we build complete Activity planning and Monitoring Mechanism detailed to nuts & bolts. Followed by clarity on the goals we take responsibility towards achieving the desired Sales Targets and Sales Goals. We incorporate best practices from the industry as part of the engagement and blend it with the organizations culture to achieve desired results.

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Channel Enablement

The next growth lever for a running organization or sometimes a start-up is reaching markets though indirect sales methods like channel partners. Channel partners give an organization a wider reach across locations and geographies. We help organizations in defining the Channel Strategy for their product (or) services, by detailing Partner Profiling, Partner Responsibilities and Partner margins. The next steps are defining the Channel targets, Channel Team to Mentor, Groom and Manage and drive it to execution excellence ensuring Partner Profitability.

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Sales Advisory

Several businesses either Start-up or Small and Medium Business always tend to put together a business plan to kick start their business. While what makes a difference to their existence is the initial revenues. In a few quarters the revenue flow needs to see a pattern that takes them towards self-sufficiency, then on it is an upward surge in revenue. 3ABC has successfully completed several such advisory services by putting in the blueprint and guidelines for such organizations. The systematic approach to conduct reviews with field teams and all areas that work hand in hand with revenue goals makes the organization shift gears at regular intervals and move up the value chain.

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Collateral & Content

Good product and services need the approval of customers at first interaction or view, hence collateral and content becomes the key. 3ABC has the required expertise to define, articulate and execute on what is the specialization of the product or services visually, both on print and digital. The team of experts can provide direction and also execute several sales kits contents & website Content correction and suggestions. 3ABC can help your organizations on just not marketing collateral, we can help you build good sales collateral which helps you win customers.

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Sales Training

Be it any organization, it is the sales team which basically helps in generating revenue and keeping the organization on track. How good your products be, they would be of no use without a proper sales team. A well trained sales team is a key for any organization to grow exponentially. We have a proven methodology of training activities with which we train your sales team and so enhance the results of them. Post the training sessions they will be efficient enough to achieve the targets with ease. They will be able to convert prospects into customers. Repeated sessions and follow ups will be done from our end to make sure they are all on the right track. In a matter of time the changes made will have a big positive impact on the business.

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Sales Resource Outsourcing

Salesman becomes the central point of all revenue goals for an organization. This profession of sales is more demanding and hence getting the right person to the organization becomes the key. Many a times organizations suffer for want of quality sales resources. It is also a difficult task to get salesmen join start-ups as the effort to sell a new product or service is more taxing on the salesman., Small and medium business on the other hand tend to get salesman with less experience and the resource available are either untrained in sales techniques or are people who just use their sales profession to tide over a temporary job crisis. The lack of sales managers willing to put fight for the sales teams is also diminishing. This is where 3ABC decided on the need to provide immediate start-up salesforce team, who can help organization from day one. These resources can be on assignment basis or with right to hire methods.

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Get in touch


Office
3A Business Consulting Pvt Ltd.
New #40, 7th Cross Street,
Shenoy Nagar West, Chennai 600030
Ph: +91-9176632573, +91-9884016073
Email
consulting@3abc.in
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